Heju: Primitive Collection
The rigor of primary geometry meets the softness of organic modernism. This is the essence of the Primitive collection, designed by Studio Heju for Carocim. Hélène Pinaud and Julien Schwartzmann, the architectural duo behind Heju, have created a series of cement tiles that transcend mere decoration to become true architectural elements. Inspired by tribal art and modernist masters like Le Corbusier and Alvar Aalto, this collection offers an alphabet of elementary forms. Arches, circles, lines, and waves come together to create floors and walls that tell a story. Choosing Heju cement tiles means choosing a warm minimalism, imbued with texture and color.
Decoding the Primitive collection: a sensitive geometry
The strength of Heju cement tiles lies in their apparent simplicity. The collection is structured around strong motifs that define the space: The Arch: The studio's signature, it evokes passage and refuge. The Circle: A symbol of unity, it brings a touch of feminine softness. The Line: It rhythmically structures the space and plays with perspective. The Wave: It introduces movement and organic forms. These motifs are not static. They are designed to interact with each other, allowing for endless layouts (compositions). You can create vertical totems, graphic rugs, or random friezes. It's a "library of shapes" at your disposal.
A palette of natural and "faded" colors
True to its aesthetic, Studio Heju has developed exclusive shades for this collection, far removed from primary colors. The palette oscillates between natural, soft tones, as if faded by the sun. Among them are Coco (an earthy brown), Fumée (an atmospheric gray), Herbe (a dried green), and Tanne (a leathery ochre). Color is always used in pairs within the patterns, accentuating the interplay of solid and void. These nuances allow Heju cement tiles to integrate elegantly into contemporary interiors, harmonizing with light wood or concrete.
Craftsmanship for a contemporary design
While the design is contemporary, the manufacturing process remains true to the Carocim tradition. Each Heju cement tile is handcrafted in our workshops. It is this artisanal process, using a brass divider and a hydraulic press, that gives the tiles their unique matte and velvety texture. The slight irregularities in the material, far from being flaws, are proof of this handcrafted quality. They bring the added soul and vibrancy that Studio Heju seeks in all its projects: "favoring living materials that develop a patina over time."
Installation tips for the Primitive collection
Heju cement tiles (20x20 cm format, 16 mm thick) are suitable for both floors and walls. To maintain the minimalist aesthetic of the collection, we recommend installation with very thin (1 to 2 mm) light gray or cement-colored grout lines, which will blend seamlessly into the surface. Like all our tiles, they require a water- and oil-repellent treatment after installation to protect them from stains and water, especially in kitchens and bathrooms.
Authentic Heju at home
By choosing the Primitive collection, you're not just laying tiles. You're installing an architectural vision. Whether it's for a graphic kitchen backsplash, a welcoming entryway floor, or a soothing bathroom, Heju cement tiles bring that touch of "everyday poetry" so valued by designers.
Frequently Asked Questions about the Heju collection
